The success of SEO starts with finding and using the right combination of keywords on your content. But how do we define a keyword?
A keyword is a word used as a code — to find other words and information related to itself and the other words related to it. Okay, that's quite too shallow to understand — I'll elaborate it further using an example.
Assume you have a website that specializes in educating people about watches. Then within your site, some pages outline the importance of watches, how to buy the right ones, and maybe, a selected list of the ones you think are the best. If someone has to find your website, s/he will have to use specific search terms. Such may be things like "the best smartwatch" or "tips to buy the best smartwatch." These are the keywords.
One more thing: a keyword doesn't have to be a single word. It can be a whole sentence, a group of words, or just a single word.
Keywords are handy to both searchers and website owners. For searchers, it helps them uncover the most relevant websites, featuring them on the initial SERPs. Therefore, they save time by helping you meet relevant pages first before any other.
On the other hand, website owners also benefit from keywords in many ways. The first one is SEO. Keywords are the first things that search engines use to rank your website. They help search engines evaluate the relevance of your content to a searched term.
Also, keywords earn your website traffic by their relevance according to MashOn Backlinks experts. Sometimes, you may have a higher CTR (Click Through Rate) than a website on the first page of search engines, while you lie on the third or fourth page. It's all about hitting the nail on the head — using more on-demand search terms. After all, customers are who we need.
So keywords are used to find the right content by readers. They're also used for Search Engine Optimization by Google and for earning relevance by website owners. You now know them better, don't you?